Storyboard
Planning
Research
Representations
Influences
Layout
Design
Audience feedback
Target audience
Conventions
Sound
Editing
Camera angles
Techniques used
Marketing
Media terminology
Presentations
References
Progress reports
Thursday, October 7, 2010
Marks I am aiming for
Level 3 12–15 marks
There is proficient research into similar products and a potential target audience.
There is proficient organisation of actors, locations, costumes or props.
There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.
Time management is good.
There is a good level of care in the presentation of the research and planning.
There is proficient skill in the use of digital technology or ICT in the presentation.
There are proficient communication skills.
Level 3 12–15 marks
There is proficient understanding of the forms and conventions used in the productions.
There is proficient understanding of the role and use of new media in various stages of the production.
There is proficient understanding of the combination of main product and ancillary texts.
There is proficient understanding of the significance of audience feedback.
There is proficient skill in choice of form in which to present the evaluation.
There is proficient ability to communicate.
There is proficient use of digital technology or ICT in the evaluation.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
holding a shot steady, where appropriate;
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
editing so that meaning is apparent to the viewer;
using varied shot transitions, captions and other effects selectively and appropriately;
using sound with images and editing appropriately for the task.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
using IT appropriately for the task set;
showing understanding of conventions of layout and page design;
showing awareness of the need for variety in fonts and text size;
accurate use of language and register;
appropriately integrating illustration and text;
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant mark scheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.
There is proficient research into similar products and a potential target audience.
There is proficient organisation of actors, locations, costumes or props.
There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.
Time management is good.
There is a good level of care in the presentation of the research and planning.
There is proficient skill in the use of digital technology or ICT in the presentation.
There are proficient communication skills.
Level 3 12–15 marks
There is proficient understanding of the forms and conventions used in the productions.
There is proficient understanding of the role and use of new media in various stages of the production.
There is proficient understanding of the combination of main product and ancillary texts.
There is proficient understanding of the significance of audience feedback.
There is proficient skill in choice of form in which to present the evaluation.
There is proficient ability to communicate.
There is proficient use of digital technology or ICT in the evaluation.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
holding a shot steady, where appropriate;
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
editing so that meaning is apparent to the viewer;
using varied shot transitions, captions and other effects selectively and appropriately;
using sound with images and editing appropriately for the task.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
using IT appropriately for the task set;
showing understanding of conventions of layout and page design;
showing awareness of the need for variety in fonts and text size;
accurate use of language and register;
appropriately integrating illustration and text;
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant mark scheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.
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